Amazon Video Brand + Photography

Amazon Video is leading the world in streaming video content. Their exponential growth made it clear though - their brand needed updating. One of my first projects after joining the team was to help shape the Amazon Video brand for its global launch. This included revising the US marketing guidelines as well as art directing their current lifestyle photography. I was the subject matter expert for Amazon Studios, and visual liaison between Amazon Video and Amazon Studios. That meant balancing the needs of our content creators and Amazon Video's marketing needs.